Nice Pigeon / Product / Website enrichment
Capability 02 · Website enrichment

Every prospect, read from their own website.

Before a word is written, Nice Pigeon reads each prospect’s actual site: hiring pages, product launches, funding notes. Every email opens on something real.

Runs on autopilot · fully visible & overridable
Built for lean sales teams, not ops-heavy SDR stacks.Automation does the repetitive work; people keep control of quality and replies.
Enrichment is running Reading sites
Read Lumio pricing page
Found a new subscription tier launch
now
Found hook
Hiring 3 SDRs in Paris this month
1m
Read Arc careers page
Sales ops role mentions CRM migration
2m
Found hook
Recently added enterprise onboarding
4m
Today
426
Sites read
389
Hooks found
91%
Hook rate
8s
Avg read
Briefs handed to writer
389 source-backed hooks ready
Inside Nice Pigeon

Enrichment is visible on every contact, not hidden in a job log.

The contact table shows whether a prospect is discovered, enriched, failed, rejected, or ready. Your team can inspect the database and act from the same place campaigns use.

Enrichment state sits next to the contact, campaign, and source.Failed enrichment can be found and fixed without reading logs.The database stays searchable as volume grows.
Nice Pigeon contacts dashboard with enrichment status and filters
Real app screenshot from Contacts. Sensitive prospect rows are masked for the public site.
What it does

Context, pulled straight from the source.

Generic personalization tokens read like mail-merge. Nice Pigeon reads the live website, extracts the few facts worth mentioning, and hands them to the writer.

Live site reads

Nice Pigeon crawls the prospect’s homepage, careers, blog and pricing at send time, not from a stale database.

Signal extraction

Hiring, new launches, funding and positioning are distilled into a short, usable brief per prospect.

Feeds the writer

Enrichment is not a dashboard widget. It becomes the actual hook the email is built around.

One workflow, one tool

Nice Pigeon researches each account. Your team writes less and closes more.