Before a word is written, the agent reads each prospect’s actual site — hiring pages, product launches, funding notes — so every email opens on something real.
Generic personalization tokens read like mail-merge. The agent reads the live website and extracts the few facts worth mentioning — then hands them to the writer.
The agent crawls the prospect’s homepage, careers, blog and pricing — at send time, not from a stale database.
Hiring, new launches, funding and positioning are distilled into a short, usable brief per prospect.
Enrichment is not a dashboard widget — it becomes the actual hook the email is built around.